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Ventura Trading AG
Haldenstrasse 5
Postfach 1238
CH - 6341 Baar
History
Cosmo Coffee's tradition has a long history: traditional Brazilian coffee farming has been practiced at Fazenda Ipiranga since 1875. In this section, we take a look back at the most important milestones.
Coffee crisis of the 90s
With the collapse of the New York Stock Exchange, the value of coffee falls and prices plummet. This crisis has a severe impact on many coffee producers and plantation owners: to stop the drop in prices caused by overproduction, millions of bags of coffee are burned and coffee plantations are destroyed all over the world.
Takeover of the Fazenda
The owners of Fazenda Ipiranga are also affected by the economic crisis and perceive coffee cultivation as a burden at this time. For this reason, Myrtha and Hannjörg Hereth buy Fazenda Ipiranga for a social purpose in the early 1990s - with the aim of leading the farm out of the crisis and to give it a new lease of life.
Modernisation
After the acquisition, Fazenda Ipiranga was introduced to sustainable and ecological coffee cultivation. 50 homes were built for the farm's employees - each with access to running water and its own garden. A school for the children from the surrounding villages was built. This is how the fazenda evolved into one of the most forward-looking farms in Minas Gerais.
Today and in the future
Blue de Brasil becomes Cosmo Coffee. With a new name and a new brand identity, we aim to make our coffee known among coffee fans, baristas and gourmets. At the same time, our organic cultivation takes care of the resources and enables a sustainable and natural coffee production.
Myrtha & Hannjörg HerethDomenica & Valentin Biedermann